Leadership & Staff

The People Behind
Every Plate.

Three generations of the Crownover family and the team that builds, checks, and ships every order — most of them measuring their time here in decades, not years.

Leadership

Run by the Family That Built It

Three generations of owners who are on the floor and on the phone.

Dale Crownover, CEO of Texas Nameplate Co.

Dale Crownover

CEO
I’ve spent most of my life at Texas Nameplate, and I’m incredibly proud of what our team has built and accomplished together. Having my two sons beside me, carrying our family business into the next generation, is truly a dream come true.
Dan Crownover, President of Texas Nameplate Co.

Dan Crownover

President
It’s an honor to lead the company my grandfather started and carry its legacy forward alongside a team I care deeply about. My approach is simple: value our people, take care of our customers and partners, and always do the right thing.
Ryan Crownover, Vice President of Texas Nameplate Co.

Ryan Crownover

Vice President
Having grown up around Texas Nameplate, this company and its people mean a great deal to me. I believe in working alongside our team, helping wherever I’m needed, and honoring our family’s legacy through hard work and respect.
Our Staff

The Full Roster

Sales, art, purchasing, production, and quality — the people who touch your order from the first quote to the last inspection.

Mina Hsu, Director of Sales at Texas Nameplate Co.

Mina Hsu

Director of Sales
I’m grateful to be part of Texas Nameplate, where anything is possible when we work as one team. I lead with a people-first approach, focusing on performance, exceptional customer service, doing the right thing, keeping our commitments, and treating everyone with respect.
Selena Delgado, Account Manager at Texas Nameplate Co.

Selena Delgado

Account Manager
What I value most about Texas Nameplate is the people I’ve had the opportunity to work with. I’ve built meaningful relationships with customers and coworkers alike, and I’m proud to be part of a team that truly feels like family.
Lucero Tostado, Account Manager at Texas Nameplate Co.

Lucero Tostado

Account Manager
Having worked in both Shipping and Sales, I understand how every department contributes to delivering quality work. I’m proud to help our customers, meet their expectations, and make sure they know our team is always here and happy to assist.
Jessica Martinez, HR and Accounting Manager at Texas Nameplate Co.

Jessica Martinez

HR / Accounting Manager
I believe in doing what’s right, treating people fairly, and supporting both our employees and our company. To me, that starts with open communication, mutual respect, and taking the time to understand people.
Lucas Bailey, Art and Project Director at Texas Nameplate Co.

Lucas Bailey

Art / Project Director
It has been truly fulfilling to grow, learn, and innovate alongside the TNC team. I deeply value the dedication, passion, and teamwork across the organization. Everyone plays an important role in helping us deliver a quality product we can all be proud of, and I’m grateful to be part of this journey.
Alberto Moreno, Production Artist at Texas Nameplate Co.

Alberto Moreno

Production Artist
I enjoy working with our customers and team to bring designs to life while learning from the innovative technologies and environmentally responsible processes Texas Nameplate continues to embrace. I’m proud to be part of a family-owned company committed to reducing its environmental impact, supporting its people, and putting family first.
Daniel Mendoza, Production Artist at Texas Nameplate Co.

Daniel Mendoza

Production Artist
What matters most to me is ensuring quality from the initial proof through final production. I take pride in finding efficient solutions, minimizing waste, and delivering a finished product that meets our customers’ expectations and reflects the high standards of our team.
Luis Zermeno, Purchasing Manager at Texas Nameplate Co.

Luis Zermeno

Purchasing Manager
I value Texas Nameplate’s culture of empowering employees to grow professionally while building lasting relationships. I’m proud to work closely with customers and vendors who have become trusted partners in our continued success.
Ross Brand, Production Manager at Texas Nameplate Co.

Ross Brand

Production Manager
It’s a privilege to work alongside and lead our production team at Texas Nameplate. I value our customers, the teamwork behind every job, and the pride we take in producing quality nameplates.
Ronnie Phelps, Facilities Manager and ISO Representative at Texas Nameplate Co.

Ronnie Phelps

Facilities Manager / ISO Rep
I feel blessed and honored to have worked alongside three generations of faith-based leadership at Texas Nameplate. The company’s commitment to continuous improvement, innovation, and environmental stewardship aligns to my personal commitment to honoring values of integrity, loyalty, and respect.
Esther Moreno, Production Artist at Texas Nameplate Co.

Esther Moreno

Production Artist
As someone who loves nature, I appreciate working for a company that values environmental responsibility. I also enjoy growing beyond production art and graphic design by cross-training in laser, film, and metal photo, learning new skills, and helping our team get every job done right.
Jason Stuart, Production Lead at Texas Nameplate Co.

Jason Stuart

Production Lead
I believe high standards and a human touch go hand in hand. By never losing sight of the basics, following consistent work procedures, and putting safety first, I aim to support my team while helping ensure quality and efficiency throughout our operations.
Teresa DeLarosa, Preproduction Lead at Texas Nameplate Co.

Teresa DeLarosa

Preproduction Lead
What matters most to me at Texas Nameplate is the people I work alongside. We support one another, take pride in the quality of our work, and make this a team I’m truly grateful to be part of.

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